May 21, 2013

15 Stats About The State of Social Media

Harry Tattersall Smith
May 21st, 2013 - 2 mins read

Thursday is the new Staturday…

George Bernard Shaw once wrote, “It is the mark of a truly intelligent person to be moved by statistics,” but with so many flying about it’s easy to be a bit overwhelmed- especially in the rapidly changing world of social media.

So we’ve delved into the statisticians archives and to the depths of the interweb for you, to pick out some of the best from the last week to help you with your social media activity or maybe simply to help you appear superior and intelligent in an argument…

  • 12pm: Is the peak time to get your Facebook content shared after that catch the commuters at 7pm. (Source:KissmetricsTweet this
  • 100-119 characters: The optimum length of a Facebook post for enhancing user engagement. (Source:BlitzlocalTweet this
  • If Facebook were a country it would be the third largest after India and China (Source:IndependentTweet this
  • 2015 : The year by which more Americans will access the internet through mobile devices than through non-wireless. (Source:DCITweet this
  • 70% of consumers trust brand recommendations from friends, but only 10% trust advertising. (Source:MashableTweet this
  • Twitter has 288 million monthly active users; that means that 21% of the world’s internet population are using Twitter every month (Source:GlobalWebIndexTweet this
  • 81% of Indians visit socially branded pages compared to unenthusiastic Brits at 23% and the even less enthusiastic French at 18% (Source:MarketingprofsTweet this
  • 700 billion: minutes per month spent on Facebook, with each user spending on average 15 hours and 33 minutes a month on the site. (Source:DimensiondataTweet this
  • 53% of employers check the social media of potential employees, proving over a third had lied on their CV (Source:SearchenginejournalTweet this
  • 300,000 users helped translate Facebook into 70 languages, which enables them to share 30 billion pieces of content each month (Source:DimensiondataTweet this
  • I million: The number of Guardian followers on Twitter ;The FT are closest behind on 789,000, The Sun have 325,700, The Daily Mail 300,000 and The Times have only 80,000. (Source:TwitterTweet this
  • 16 days: Time it took Google+  to reach 10 million users- Twitter took 780 and Facebook 852 (Source:JeffBullersTweet this
  • Beliebers or ‘Lady Gaga-ers’: Who has the more powerful Twitfam? JB has 37% fake followers whilst Gaga has 52%. (Source:SocialbakersTweet this

Harry Tattersall Smith
May 21st, 2013 - 2 mins read
Join Our Newsletter
Get 5 must-read links on digital marketing each week, plus any posts from our blog.
No spam ever. Just great content.