YouTube Consider Paid, Ad-Free Subscriptions
YouTube are considering giving viewers the option to watch ad-free videos for a monthly subscription fee marking a big change from the advertising-only approach. YouTube CEO Susan Wojcicki says “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point where people don’t want to see the ads”.
Twitter Acquires Twitpic
After reports Twitter was closing down picture sharing service Twitpic it looks like they’ve now reached an agreement to acquire the entire Twitpic domain and photo archive keeping the photos and links alive. Literally millions of photos set to disappear will now be saved but at a cost – Twitpic will no longer accept new photos or data, and its application has been removed from the Google Play and Apple App stores.
Tumblr Debuts Beta Launch Auto-Play Video Ads
Just one week after debuting its new video player, Tumblr have also launched in-stream auto play video ads in beta. It’s a massive opportunity to see incredible levels of engagement – video posts already outnumber standard picture posts by 200%. Since Yahoo acquired the platform results have been mixed and after spending around $1 billion on Tumblr last year the network is making a number of efforts to monetise the social network.
Facebook’s $19 Billion Acquisition Lost $232 Million In Six Months
Earlier in the year Facebook acquired messaging service Whatsapp for an eye watering $19 billion – newly released numbers for the first half of 2014 show increasing losses, with the company losing $232 million. WhatsApp’s goal is currently growth, not monetisation while Mark Zuckerberg and WhatsApp CEO Jan Koum have both said that ads aren’t the right way to earn money on messaging.
Vine Star Jerome Jarre Earns $1 Million – Nearly
It would appear you can’t put a price on influencer engagement after all if this video by Vine star Jerome Jarre is anything to go by – he’s been offered $1 million to stay in New York to collaborate with a brand but as his viral hit proves not all social influencers are doing it for pay cheque.