Jun 30, 2014

Social Media Roundup: What You Missed Last Week – 30th June

Laura Crossman
Jun 30th, 2014 - 3 mins read

Anger Over Facebook’s Mood Study

Facebook have published a study that revealed manipulation of Facebook News Feeds leading to outrage among users. Researched changed the algorithm for feeds of nearly 700 thousand users to display a disproportionate number of positive or negative statuses for one week in 2012  – interestingly the results revealed that stories seen can indeed affect mood but this manipulation does raise questions of ethics.

Facebook say “None of the data used was associated with a specific person’s Facebook account. We do research to improve our services and to make the content people see on Facebook as relevant and engaging as possible. We carefully consider what research we do, and have a strong internal review process.”

The general feeling is not a happy one and it raises serious questions over what studies Facebook will carry out in the future.

 

The World Cup Breaks Facebook Engagement Records

Facebook recently launched ‘Trending World Cup’ and ‘Facebook Ref’ to keep fans up to date and since then more people have talked about the World Cup on Facebook than the number of people who talked about this year’s Super BowlOscars and Sochi Games. Combined. Facebook have found that Brazil, the US and the UK are the teams driving most of these conversations too.

 

Tinder sees 50% increase in use in Brazil

Dating apps Tinder and Grindr have seen a 50% increase in download and use in Brazil since the launch of the World Cup – in fact users are opening Grindr 31 percent more often, and are spending 26 percent longer on the app per session!

 

Twitter Experiments With A ‘Retweet With Comment’ Function

Twitter is trialling a new function that gives users the chance to add comments to their retweets – without using any of the usual 140 characters. By converting the existing tweet into a Twitter card users can display richer media like videos, vines with comments although it’s thought to be only trialled by a select few for the moment.

 

Teenagers Aren’t Fleeing Facebook

It’s become almost gospel that teens are leaving Facebook in their droves but a recent study has found that the channel is actually still more popular than any other site. Youtube is also a key destination for teens but Facebook continue to receive “hyperusage” from youths who are there more consistently.

Read more here.

 

Google Glass is coming to UK

 

 

Announced on Monday, Google will launch Glass to consumers in the UK later this month at around £1000 a go. The device has already driven a number of issues over privacy laws in the US, these concerns will likely be a key point in just how far the device will go in the UK.

 

Social Media Reacts to Suarez

While Uruguay’s Luis Suarez (or his teeth at least) were making headlines brands were making the most of this unbeatable real time marketing opportunity. Cue endless Italian food jokes from brands – you can check out some of the best here.


Laura Crossman
Jun 30th, 2014 - 3 mins read
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