Facebook Beats YouTube For Desktop Video Views For First Time
Thanks to auto play Facebook has out numbered YouTube for video views on desktop for the first time ever with nearly a billion more views than Youtube in August (In September Facebook admitted to generating 1billion views per day). Youtube are still miles ahead in mobile views though, and while there’s reach advantage for auto-play it does raise the issue as to whether videos are getting good engagement as seen on Youtube where views are user – initiated by definition.
Mcdonald’s To Roll Out 14,500 Facebook Pages
In a bid to get every US restaurant connected to customers via social media, Mcdonald’s have announced that they will launch nearly 15,000 new Facebook pages by the end of the year. The move will make the fast food giant the biggest brand on Facebook in terms of footprint but just how pages will be managed in practice is yet to be confirmed.
Spotify Announces Family Payment Plans
In response to one of the most requested features Spotify has announced new payment plans designed for families of up to five members to share payment – the new pricing makes it 50% cheaper than buying each family member a full subscription but still offers all the features of a premium subscription. The feature is set to roll out over the coming weeks.
Facebook Introduces Rooms
Facebook have launched an anonymous sharing app – Rooms – which allows people to create and customise a “room” on any topic. Invites to each room are shared with what looks like QR codes and allows users to sign in with “whatever name makes you feel most comfortable and proud.” The invitation process means each room can be as public or private as its owner and members wish and settings can also dictate how each room appears in search results.
The Queen Sends Her First Tweet
Last week the Queen sent her first ever tweet while opening an information technology gallery at the Science Museum. HRH had been at the Science Museum in London to open and tour the UK’s first permanent gallery dedicated to the history of information and communications technology – it was reported that the Queen removed a glove to send the tweet in front of around 600 guests.