Aug 25, 2014

Social Media Roundup: What You Missed Last Week – 25th August

Laura Crossman
Aug 25th, 2014 - 2 mins read

Vine Introduces All New Features

The new Vine Camera from Vine on Vimeo.

To the relief of creatives and budding Vine stars alike the app announced a new function allowing users to edit and upload existing videos from their phones. This function is set to drive sign ups with a key stumbling block now overcome – the ability to share videos versus having to device content. Vine hasn’t released user numbers for a year since it confirmed it had 40 million registered users in August 2013.

 

Uber Now Has An API

Global car service Uber announced an API in a bid for exposure to an even wider audience – partners, including rumoured Facebook, were not revealed but Uber says “We believe that any app with a map is a potential Uber API partner,”. Being able to embed the app is a key part in their ability to expand from a personal text service to something bigger.

 

Twitter Is Putting Random Tweets In Your Timeline

Twitter has confirmed that tweets from users you don’t already follow will begin appearing and has updated it’s help dic –  help document, “What’s a Twitter timeline?” Identifying popular (and relevant) content, Twitter’s goal is to make our feeds even more interesting – and highlight best performing tweets the same way Facebook does. It’s received mixed reviews so far but we’re fans, Twitter have confirmed  many new “experiments” to follow.

 

Instagram Analytics For Advertisers

Instagram have created a suite of tools for advertisers to aid tracking metrics such as impressions and engagement – a key step towards monetising the app. The new tools include account insights, ad insights and ad staging – brands have been looking for a way to harness the large engaged audience and now they may just be able to justify it.

 

Radio 1 Hires Top Youtube Talent

With 27 million followers combined, 6 top Youtube stars are the latest recruits to Radio 1 as the channel aims to boost numbers (and their own measly in comparison 1.4 million followers). Airing from 1st September the blogger stars will take it in turns to host a weekly show – and the BBC can probably rest assured their millions of fans will be joining them and driving awareness within the fickle youths.


Laura Crossman
Aug 25th, 2014 - 2 mins read
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