Dec 1, 2014

Social Media Roundup: What You Missed Last Week – 1st December

Laura Crossman
Dec 1st, 2014 - 3 mins read

Twitter Knows What Apps You’re using

Twitter has been trying to send more targeted ads into your social feed for a while now but it’s latest approach might just the most intrusive yet. Twitter has revealed that their mobile app will soon start tracking what other apps you’ve dowloaded to your phone so that they can then improve the relevance of ads and content in your stream. They’ve insisted that they won’t be collecting any data from within the apps but general feedback has not been entirely positive, especially as the service will roll out automatically with users having to opt out.

 

Introducing Twitter Offer Cards

Twitter have announced a brand new service called Twitter Offers – enabling advertisers to create card-linked promotions and share them directly with Twitter users. Once the user’s credit or debit card has been synced with Twitter the discount can be claimed in store as they pay. To begin with advertisers will only have to pay to sponsor the tweets (and not a cut of the sales) with select users gaining access in time for last week’s Black Friday shopping frenzy!

 

Bloggers Under Fire From ASA

Last week bloggers and their disclosure policies came under fire after popular Youtubers Dan and Phil were issued with a ban from the ASA for now clearly stating video content was part of a marketing campaign. In total 5 channels came under fire for the same Oreo campaign with the ASA stating that the disclosure they did include (under the see more… section) was misleading to viewers. As the role of bloggers crosses over with more traditional journalism it would appear that all eyes are not just on their screens but their sponsorship deals too!

 

Tumblr Overtakes Instagram As Fastest-Growing Social Platform

With over 1.35 billion active monthly users, Facebook continues to be the world’s largest social network but when it comes to picking up new users, it might just have reached saturation point. Research from  Global Web Index has found that Tumblr is the new one to watch with 120% more new users in the last 6 months versus Facebook’s lowly 2%. While results have fluctuated throughout the year (in fact 6 months ago Instagram was the fastest growing channel) it’s a sure sign that the new suite of advertising and video features are working well for Tumblr and new partner Yahoo.

 

#BlackFriday Really Does #BreakTheInternet

Last Friday the busiest shopping day of the year for all Americans arrived in the UK with shoppers taking to social media to share the brawls and the bargain hunting – the hashtag #BlackFriday trended all day and into the weekend too. Even savvy customers shopping online saw red as the websites of retail giants like Argos, Tesco and Boots crashed under the pressure while John Lewis claimed online traffic was up 307% compared to last year as a result! You can see some of our favourite reactions to the whole thing here.

 

 

 

 


Laura Crossman
Dec 1st, 2014 - 3 mins read
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