Good afternoon all, this week in our Social Media Round Up we’ve got news from the likes of Twitter, Facebook and Instagram.
Twitter has just signed a deal with Singapore-based startup (U2opia Mobile), which will allow for users in emerging markets with entry-level phones to get updates on what’s trending. All content will be localised based on the persons location, and for many it will be their first experience with the social media giant.
Twitter Cards is a new addition to Twitter that allows for users to quickly sign up for your offer with a single click. The great thing about these cards is that they have been made to integrate with a variety of CRM systems such as Driftlock, Salesforce and Mailchimp.
Twitter is launching a new advertising tool for brands and advertising partners called tailored audiences, which means firms can guarantee their Promoted Tweets are only seen by users who have used their site or services on the Web.
Facebook has finally come out and said what many of us had already realised – if you want to reach your full audience then you’re going to have to pay. While on some level this is to encourage community managers to consistently create engaging content, it is also a push to monetize their services further.
Rumour has it Instagram are set to offer an @Instagram.com email service feature. This could be a cool little addition from Instagram, which if it were like the Facebook.com email, it would enable you to respond to Instagram messages (which they are also rumoured to be releasing) from your email client, rather than from within the app.