What is growth hacking?
As an agency we have always felt our viewpoint for digital comes from the intersection of data, product and marketing – and now thanks to Sean Ellis we have a term for it – Growth Hacking. Ellis introduced us to the role of growth hacker in a 2010 post, “Find a Growth Hacker for Your Startup.”
Definition – “Do things only ever focused around growth. Fail fast. Learn. Iterate.”
Growth hacking mentality
Growth hacking as a process
How to embrace it as an agency
… and remember, “constraint forces creativity” (Brian Solis)