Facebook continues to add to its ad-targeting options for to help reach both existing and new customers, allowing greater options for marketers to run campaigns to promote their content and services on the social network. Handily, Facebook advertising platform Qwaya created an infographic that lays out strategies for how you can best use the different options available.
And the options are very granular, allowing you to target based on user data of 1.2 billion Facebook users, providing an excellent marketing opportunity for many brands. Through Facebook’s advertising platform, you can accurately target who you want to reach, test against those hypotheses, optimise and continually review your strategy against your objectives for targeting ads on Facebook.
Please get in touch if you would like help with how to use Facebook advertising effectively.