Jul 6, 2012

How do colours affect purchases?

Chris Harris
Jul 6th, 2012 - 0 mins Less than a minute read

For all the campaigns, marketing blurb, social media presence and complicated brand strategies, it all comes down to something very, very simple: COLOUR. Like it or not we’re slaves to our body, and when our eyes flit across certain colours our brain reacts in certain unconscious ways. From shop windows to brand blogs, online retailers to supermarkets, choice of colour affects consumer behaviour. So what are the guilty colours, and how do they prescribe your unwitting consumer habits?

How do Colors Affect Purchases


Chris Harris
Jul 6th, 2012 - 0 mins Less than a minute read
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