Last week Google+ rolled out Google+ Communities, which work very similar to the already familiar LinkedIn or Facebook Groups, but obviously on Google+…
Google+ Communities are places where people can congregate around a particular topic or subject. Say you want to set up a private group with your customers, or want a group specific to discuss the iPhone 5, knitting or flower-arranging – you can do that all on Google+ Communities. These groups can utilise G+ functionaily such as Hangouts and events, and the +1 sharing buttons of course.
Here’s Google’s promo video for this new feature…
So how can you be using Google Communities? Well in my eyes if you ever wanted to set up a panel of customers for market research, you can do so with Google Communities. Finding and incentivising a group of trusted customers can help you test new product ideas, get feedback on a service or find out more about your customers’ interests without the need for additional technology.
Similarly for brand-building, if you run a cake shop, creating a Community around baking would be a good move to help you reach new customers, build your authority in baking and possibly be inspired for new products.
I’ve just created a Google+ Community for social media. Come and join the conversation here
Will you be using Google+ Communities?