As we say farewell to the first month in 2016, here are five links we wanted to share with you this week. Enjoy…
Facebook Audience Optimisation Best Practices (5m)
Following the announcement of improved targeting tools for your organic Facebook content, here are some tips and strategies for helping brands target fans more likely to engage with their content.
You Can Now Link To Your Snapchat Profile (3m)
This new feature has just made it even easier to link fans to your Snapchat brand profile.
Content Uberization: Sharing Economy Meets Content (7m)
How can you take the collaborative ‘Uberization’ principles to creating content with your audience?
Let’s design social media that drives real change (14m)
Wael Ghonim, the man behind creating a Facebook page which sparked the Egyptian revolution in 2011, shares in this TED Talk how his good intentions for uniting people via social media backfired.
Inside Facebook’s Decision to Blow Up The Like Button (8m)
The story behind the invention of the ‘dislike’ button which will soon be launched as ‘Reactions’, one of the biggest changes to come to Facebook in its history.
And finally, please let us know your suggestions and feedback on Twitter. Which link above did you enjoy? Just send a tweet to @harkable using #FridayFive.