Jan 31, 2013

Facebook UK Audience Stats 2013 [VIDEO]

Chris Harris
Jan 31st, 2013 - 1 min read

In a recent study by Nielsen and Facebook, the social networking giant has revealed some interesting stats for the UK’s usage of the site. If you ever needed to convince someone for investing in a Facebook strategy, these figures should help…

The key stats are:

  • 27 million Brits using Facebook every month
  • Spending 7 hours a month – close to 4 times more than any other site
  • 51% are women
  • 25% are under 25 / 30% are under 50
  • Each user has an average of 130 friends
  • 71% of users connect with friends every day
  • 62% use Facebook whilst watching TV
  • Advertisers can reach more 18-34 year olds on Facebook than on TV
  • 16% of users have made product purchases based on Facebook interactions
  • 23% have tried a new bar or restaurant
  • 36% have listened to new music
  • 19 million users access Facebook on mobiles, with a peak at midday
  • 60% of all users are on at night

 

Here’s the video Facebook created to illustrate this research…


Chris Harris
Jan 31st, 2013 - 1 min read
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