Stats and Facts

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Shopping cart abandonment is a common problem amongst ecommerce sites. A Comscore study found that 61% of customers are likely to cancel their completed order if shipping isn’t free. Unfortunately the big players like Amazon and BestBuy have raised consumer expectation by offering free shipping on a variety items. So…

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With the proliferation of social networking tools like Facebook, it’s assumed that the new millennial generation are moving quicker through those key life stages. And it’s useful to think how brands can tap into these shifting behaviours when targeting audiences on Facebook.     In a recent survey commissioned…

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So over 40% of LinkedIn user check their profile every day, and on average spend 17 mins every month on the site, but are you making the most of the network? Below is a handy list of tips provided by Ethos3‘s infographic, to help you maximise your time on…

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84% of people make purchases after reading reviews on a blog according to new research from market research agency Research Now. Bloggers have become an essential tool in any marketers online toolkit but just what role do they play in the path to purchase? Over half of those studied…

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From the role of paid media to key engagement metrics, the social media landscape has already seen huge transformation in 2014 with more platforms and brands jostling for attention than ever before. Mobile continues to play a key role with 71% of all social users accessing their chosen platform from…

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Yes it’s true. Advertising folk LOVE social media. So much so that 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population… Maybe they’re also good at bending the truth a little? Here is…

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  Facebook have recently announced their “Year In Review For 2013“, which took a glance at the most talked about topics, top life events and places been for the past year across Facebook. Whether it was announcing an engagement, discussing breaking news, or even celebrating a favourite athlete or sports…

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  It’s the start of a new year, 2014 to be precise and one which promises for continual evolution and change in the social media marketing world. As predictions are fun to do I thought I’d get down where I think the industry will go this year.   The…

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They say traditional media is dead, but could social media help prop it up again? This is an excellent visualisation of the complex interactions we have with Twitter and TV. I’m impressed with how Twitter have been able to display a multiplier effect in social media engagement with user…

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As American statistician W. Edwards Demming once wrote, “In God we trust; everyone else must bring data.” With that in mind here’s your weekly fix of facts from the world of social media. 37.5: The average age of a Facebook user. Source: ComScore – Tweet this  54.7%: The projected percentage of internet users…

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